1.2: Match Day Revenue

Revenue generated by clubs and events from hosting games in their home stadiums is crucial to their financial success. Gate receipts typically represent the primary driver of match day revenue, though food and beverage concessions and merchandise stores also contribute.

For context, in the 2022/23 Premier League season, matchday income (including gate receipts, concessions, and hospitality) represented approximately 14% of total club revenue at £867 million.

Gate receipts, primarily composed of ticket sales, are the primary driver of matchday revenue, with larger stadiums and higher-demand clubs able to generate significantly more per match. The financial importance of effective matchday operations extends beyond gate receipts to maximizing revenue from concessions, hospitality packages, and merchandise sales throughout the fan journey.

When building the business case for FS&E investment, understanding your venue's match day revenue composition is essential. Gate receipts typically drive revenue, but concessions and merchandise can represent significant opportunities for FS&E to add value through improved fan experience and smoother crowd flows.