Chapter 1: Introduction
Simon Sinek's concept of 'starting with why' highlights that explaining the purpose and reason for doing something inspires others to act. According to Sinek, 'why' is probably the most important message that can be communicated by an organization or person.
Why write this Guide on Fan Services & Experience at Sports Grounds?
Spectator sports continue to draw increased attendances.
Gate receipts are one of the primary drivers of match day revenue, which is crucial to the financial success of clubs and events.
Effective service delivery recognizably impacts the safety and security of events.
Services and experiences are intertwined, with positive experiences at the stadium leading to increased fan loyalty and improved business results.
Currently, recognized industry standards on Fan Services & Experience are limited or non-existent.
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Council of Europe Convention on an Integrated Safety, Security and Service Approach at Football Matches and Other Sports Events (CETS No. 218) – Council of Europe (2016)
https://www.coe.int/en/web/sport/safety-security-and-service-approach-conventionCouncil of Europe Convention on an Integrated Safety, Security and Service Approach at Football Matches and Other Sports Events (Official Text PDF) – Council of Europe (2016)
https://rm.coe.int/1680666d0bThe Purple Guide to Health, Safety and Welfare at Outdoor Events – Events Industry Forum
https://www.thepurpleguide.co.uk/Guide to Safety at Sports Grounds (“Green Guide”) – Sports Grounds Safety Authority
https://sgsa.org.uk/green-guide/Sports Tourism – UN Tourism
https://www.untourism.int/sport-tourism